H E L L O & W E L C O M E TO
The Discovery Process
Welcome to the Melè Studio discovery page, where I get to learn more about you, your business, your vibe, and your vision. This helps me understand how to best support you and create something that truly reflects your brand. Take your time, enjoy the process and remember, there are no wrong answers here.
S T E P O N E:
Brand Overview
About you and your brand.
Share more about your brand, your audience, your mission, and what you stand for. This gives me the clarity I need to design an identity that’s aligned, intentional, and impactful.
S T E P T W O:
Logo Design
The face of your brand.
Tell me about the logo you're envisioning. What should it communicate? What personality should it have? Are there any colours, fonts, or styles you love or want to avoid?
S T E P T H R E E:
Visual Identity
Your visual language and personality.
To build out your visual identity, we’ll define your colour palette, typography, iconography, patterns, textures, and imagery direction. These elements form a cohesive and recognisable brand across all platforms.
S T E P F O U R:
Package Design
Where your brand meets your customer.
With your logo and identity in place, packaging brings your brand into the real world. I’ll design packaging that reflects your brand, speaks to your audience, and stands out on the shelf, turning your product into a tangible, elevated experience.
Once all forms are submitted, I’ll review your responses and prepare a tailored proposal outlining the project scope, deliverables, and pricing based on your goals and creative direction.
F I R S T S T H I N G S F I R S T
A clear visual direction
Before we dive into your the surveys, let’s begin with a Pinterest mood board. It’s the easiest way to show what you’re drawn to without needing to speak designer. Bold serif fonts, earthy colour palettes, visual campaigns that give you goosebumps? Pin it. This helps me clearly see your style and avoid any “bold but soft but edgy but timeless” confusion. Mood board first, smooth sailing after.
What to include in your Pinterest board:
Logos you love
Colours or textures that inspire you
Typography styles or fonts you’re drawn to
Lifestyle images that reflect your brand vibe
Visual campaigns or photoshoots you love the look of
(Optional) Packaging or brand applications that stand out
S T E P O N E:
Brand overview & goals
This section uncovers the core of your business, from purpose, vision and values to your ideal audience, goals, timelines and project scope. These insights provide the strategic foundation for the design process, ensuring every visual decision aligns with what your brand stands for and where it’s headed.
S T E P T W O:
Logo Design
| 1. Mood Board & Creative Direction |
| Using the submitted Pinterest board and questionnaire, a clear direction will be defined for the logo design to ensure alignment before the design phase begins. |
| 2. Logo Concept Development |
| You will receive two to three logo variations, each thoughtfully designed to reflect your brand’s personality, values and strategic objectives. |
| 3. Refinement Rounds |
| You’ll have two rounds of feedback to tweak your chosen concept, whether it’s colours, layout, or font tweaks. |
| 4. Final Deliverables |
| Once approved, your complete logo suite will be delivered in high-res formats for both print and digital use: .AI, .EPS, .PDF, .PNG (transparent), .JPG |
Step-by-step process
Logo Types
Example: Google, Coca-Cola
Your brand name styled with custom typography, clean, classic, and all about the name.
Wordmark (Logotype)
Example: Lacoste, Dropbox
A text + symbol logo, flexible, recognisable, and one of the most versatile styles.
Combination Mark
Example: IBM, YSL
Initials or abbreviations in a stylized font, great for long or tricky brand names.
Lettermark (Monogram)
Brandmark (Symbol or Icon)
Example: Apple, Twitter
A standalone graphic or icon, powerful when your brand is already well-known.
Emblem
Example: Harley-Davidson, Starbucks
Text inside a symbol or badge, bold, traditional, and often used in heritage brands.
Signature/Script Logo
Example: Cadbury, Ray-Ban
Handwritten or cursive typography, gives off a personal, elegant or feminine feel.
Abstract Mark
Example: Pepsi, Adidas
A unique geometric shape that represents your brand. More conceptual than literal.
Mascot Logo
Example: KFC, Pringles
A character or illustrated figure that embodies the bran, fun, friendly, and memorable.
Logo design questionnaire
Please complete the form to support the logo design process and ensure alignment with your brand’s vision.
Visual Identity Development
S T E P T H R E E:
Step-by-step process
| 1. Mood Board & Creative Direction |
| Two mood boards will be created based on your Pinterest board and questionnaire to explore different visual directions, helping you confidently choose the creative style that best fits your brand. |
| 2. Mood Board Direction Approval |
| You’ll choose the mood board that best aligns with your brand. This locks in the creative direction, with room for small tweaks such as colour adjustments. |
| 3. Visual Identity Creation |
| Once the visual direction is approved, the full look and feel of the brand will be developed, including colours, typography and supporting design elements. |
| 4. Refinement Rounds |
| You’ll then move into the refinement stage, where two rounds of feedback are included to fine-tune the visual identity before finalisation. |
| 5. Final Deliverables |
|
Visual Identity questionnaire
Let’s define your brand’s visual direction.
Before we dive into design, this form helps clarify your brand’s style, audience, and creative preferences. The more detail you provide, the more aligned and intentional the final outcome will be.
S T E P F O U R:
Package Design
| 1. Discovery & Creative Direction |
| With the visual identity approved, the Pinterest board and questionnaire will guide the packaging direction. Design elements from the brand identity will be applied to ensure consistency and alignment. |
| 2. Initial Concepts |
| Design begins for one to two key SKUs, applying the brand identity across layout, colour, typography and visual hierarchy. |
| 3. Mockup Concepts |
| You’ll receive mockups (both flat and 3D renders) to help visualise how your packaging will look in real life. |
| 4. Refinement Rounds |
| Packaging designs will be refined with up to two to three rounds of feedback per SKU. |
| 5. Final Approval |
| All design files will be reviewed and approved to ensure accuracy, alignment with the brief and readiness for final file preparation. |
| 6. Final Deliverables |
| Once approved, print-ready files will be prepared according to supplier specifications. You’ll receive all final artwork (PDF, AI, etc.), digital mockups and any required source files, all uploaded to your Notion hub for easy access and future use. |
Step-by-step process
This form collects key details for your packaging project, helping ensure the design is accurate, on-brand, and ready for production.