Creative Direction,
In-House Senior Graphic Designer
for Loving Tan

Deluxe Freckle Pen Campaign

B R I E F

Craft a clear, product-focused campaign vision for our new Deluxe Freckle Pen, highlighting its unique selling points in a simple and captivating way.

T H E V I S I O N & S C O P E

This campaign highlights natural beauty with close-up shots that showcase how the Deluxe Freckle Pen enhances facial features with its long-lasting, quick-drying, and buildable formula. We also placed a strong focus on the pen’s precision tip, designed for controlled application and creating the perfect freckle every time.

C R E A T I V E R E S P O N S I B I L I T I E S

Creative Direction // Mood board development // Packaging design // Model styling // Model shoot planning and different looks // Product photography planning // Digital asset creation for web and email // Style guide development // Icon designs

Thanks to Mark for bringing my vision to life and to Nikki for the beautiful product photography.

Sun-kissed faux freckles that actually last—no sun required.  

P A C K A G I N G

The packaging was designed to align with the existing range, incorporating signature elements such as the iconic pin striped white banner and the distinctive metallic pink to maintain brand consistency and recognition.

Text with icons: an orbit, a clock with a heart, and splatters. The text reads: 'Long-lasting Freckle Effect. Quick Dry in 60 Seconds. Buildable formula for your desired appearance.'
A pink box labeled Loving Tan Deluxe Freckle Pen with black and white text, positioned beside a silver pen with a black cap, and a close-up of a woman's face showing freckles on her cheek and eye, with the woman's eye and part of her face visible on the box.