H E L L O & W E L C O M E
The Discovery Process
Welcome to the Melè Studio discovery page, where I get to learn more about you, your business, your vibe, and your vision. This helps me understand how to best support you and create something that truly reflects who you are. Take your time, enjoy the process and remember, there are no wrong answers here.
S T E P O N E:
Brand Overview
About you and your brand.
Share more about your brand, your audience, your mission, and what you stand for. This gives me the clarity I need to design an identity that’s aligned, intentional, and impactful.
S T E P T W O:
Look & Feel
Setting a clear visual direction.
Submit a Pinterest board that reflects your creative direction like logos, colours, fonts, campaign visuals, and anything that inspires you. This becomes the visual blueprint and helps guide the overall design.
S T E P T H R E E:
Logo Design
The face of your brand.
Tell me about the logo you're envisioning. What should it communicate? What personality should it have? Are there any colours, fonts, or styles you love or want to avoid?
S T E P F O U R:
Visual Identity
Your visual language and personality.
To build out your visual identity, we’ll define your colour palette, typography, iconography, patterns, textures, and imagery direction. These elements form a cohesive and recognisable brand across all platforms.
Once all forms are submitted, I’ll review your responses and prepare a tailored proposal outlining the project scope, deliverables, and pricing based on your goals and creative direction.
Brand Overview & Goals
S T E P O N E
S T E P T W O:
A clear visual direction
Before we dive into your logo and brand identity, let’s begin with a Pinterest mood board. It’s the easiest way to show what you’re drawn to without needing to speak designer. Bold serif fonts, earthy colour palettes, visual campaigns that give you goosebumps? Pin it. This helps me clearly see your style and avoid any “bold but soft but edgy but timeless” confusion. Mood board first, smooth sailing after.
What to include in your Pinterest board:
Logos you love
Colours or textures that inspire you
Typography styles or fonts you’re drawn to
Lifestyle images that reflect your brand vibe
Visual campaigns or photoshoots you love the look of
(Optional) Packaging or brand applications that stand out
S T E P T H R E E:
Logo Design
Logo Types
Example: Google, Coca-Cola
Your brand name styled with custom typography, clean, classic, and all about the name.
Wordmark (Logotype)
Example: Lacoste, Dropbox
A text + symbol logo, flexible, recognisable, and one of the most versatile styles.
Combination Mark
Example: IBM, YSL
Initials or abbreviations in a stylized font, great for long or tricky brand names.
Lettermark (Monogram)
Brandmark (Symbol or Icon)
Example: Apple, Twitter
A standalone graphic or icon, powerful when your brand is already well-known.
Emblem
Example: Harley-Davidson, Starbucks
Text inside a symbol or badge, bold, traditional, and often used in heritage brands.
Signature/Script Logo
Example: Cadbury, Ray-Ban
Handwritten or cursive typography, gives off a personal, elegant or feminine feel.
Abstract Mark
Example: Pepsi, Adidas
A unique geometric shape that represents your brand. More conceptual than literal.
Mascot Logo
Example: KFC, Pringles
A character or illustrated figure that embodies the bran, fun, friendly, and memorable.
Visual Identity Development
S T E P F O U R: