B R I E F

1. Collaborate closely with a 3D engineer to develop three custom-made tanning brushes, each tailored for specific areas—the face, body, hands and feet. The handles will be designed from scratch to combine practical functionality with a sleek, elevated aesthetic.

2. Complementary packaging will be required to align with the existing product range and enhance the overall customer experience.

3. This development will be brought to life through a focused campaign vision, highlighting the unique benefits of each brush and showcasing how they elevate the tanning routine with precision, ease, and innovation.

T H E V I S I O N & S C O P E

With these custom-made handles, we aimed to showcase the exceptional quality and innovation behind the products. Our focus was on three key benefits.

First, the freestanding, custom-designed handle allows for a simple, mess-free application while keeping surfaces clean. Second, the brushes offer a convenient way to protect your hands during the tanning process. Third, the ultra-soft, premium bristles deliver precise, even coverage for a flawlessly blended finish.

The campaign vision embraced a minimal, clean aesthetic that drew attention to the core features: the ultra-soft bristles, custom-designed handle, and targeted use on the face, body, hands, and feet. This product-focused approach ensured that quality and functionality remained at the forefront.

C R E A T I V E R E S P O N S I B I L I T I E S

Worked closely with 3D Engineer Jack Castles to construct each brush handle design // Creative Direction // Mood board development // Packaging design // Model styling // Model shoot planning // Product photography planning // Digital asset creation for web and email // Style guide development