Brand Guidelines for Existing Brands
Bring consistency, clarity, and confidence to your brand.
Already have a logo but no guidelines? Get a professionally designed Brand Guideline Book that brings clarity and structure to your visual identity. Ensure consistency across every platform making it easy for your team, designers, and collaborators to apply your brand with confidence.
C O R E P A C K A G E
Brand Guidelines Booklet
From $1,200 AUD
| Task | What's Included |
|---|---|
| Client briefing & asset review | 30–60 min consult & visual audit |
| Colour palette setup | Primary + secondary colours in HEX, RGB, CMYK & Pantone |
| Typography system | Headings, body text, web vs print fonts |
| Logo usage rules | Clear space, lockups, placement rules |
| Tone of voice & brand traits | Brand keywords, mood and feeling |
| Guidelines layout design | Custom-designed PDF (7–10 pages) |
| File delivery & documentation | Final PDF + any supporting files |
| 2 rounds of revisions | Feedback after the initial concept is delivered |
A streamlined, visually beautiful guidelines document created using your existing logo and identity elements. Ideal for businesses who need brand consistency without a full redesign.
Optional Add-Ons
Need more? Add what you need. You can customise your brand guidelines with the following add-ons:
| Add-On | Price Range | Description |
|---|---|---|
| Image & Photography Style | $250–$400 | Visual mood, filters, and direction |
| Custom Icons / Graphics | $200–$350 | 4–6 branded graphic elements |
| Social Styling Guide | $300–$500 | Instagram layout, story tiles, social voice |
| Messaging & Tone Framework | $400–$700 | Copy tone, keywords, dos/don’ts |
| Figma/Canva Templates | from $150/ea | Editable templates for brand use |
| Brand Mockups | $250–$400 | Print, web or packaging examples |
| Extra Revision Rounds | $100/hr | Beyond the first included round |
| Ongoing Creative Retainer | Custom | For continued support or rollout |
Why brand guidelines matter?
A Brand Guidelines Book is the foundation of a consistent, recognisable brand. It empowers you (and your team) to create cohesive designs, social content, and campaigns without constantly reinventing the wheel. It also saves time, protects your visual identity, and helps you grow with confidence.
Ready to start?
Let’s bring structure to your brand. Whether you're a start-up, agency, or established brand, I can help you translate your visuals into a clear, easy-to-use brand guide.